Nouvelle Bague
Nouvelle Bague respects and appreciates the high tradition of the Florentine goldsmith, but draws inspiration for its designs in today's stimuli, in artistic forms of every variety, and takes symbols, signs, codes, and ciphers, develops forms, recomposes rhythms, and reexamines meanings, making them all part of its own intene and original creative vision.Hundred and twenty goldsmiths, setters, and enamelers, chosen from the best workers in the Florentine tradition, work for La Nouvelle Bague. Everything is hand made by master jewelers who have a kind of "genetic inheritance" that permits them to transform the designs into reality. Working for Nouvelle Bague, these goldsmiths are constantly researching and inventing new ways of creating with gold, enamel, and innovative use of precious stones
Nouvelle Bague was born thirty years ago in Florence, where "humanity empties itself to be filled with inexpressible wonder." Lea and Leopoldo Poli, founders of the firm, made its headquarters on the banks of the Arno in the ancient Palazzo Bombicci Pontelli. Thus the working atmosphere is shaped by the classic architecture and the beautiful frescoes.
"Our relationship with Florence," says Leopoldo Poli, "is based on the great, unique Florentine tradition of the goldsmith's art as well as all that the city represents in art, architecture, and culture. The new man of the Renaissance was born here and we are inspired to produce for today's world." Nouvelle Bague is a combination of the master goldsmith's workshop with today's methods of marketing on an international scale. Since the beginning of 2007 the brand is part of DIT Group thanks to which Nouvelle Bague will continue evolving her creative identity and growing in the world markets.